The Power of Marketing

Although much of our project has discussed the possible negative effects of online personas on social media, these digital lives can be an asset. Social media work has become its own industry and several independent artists, consultants, or other career professionals can use various social media to promote their work. For example, artists can post their …

Exploiting Cyberbullying

As years pass and the issues surrounding the safety of the world’s people and the dangers of the digital world, the newfound entropy that exists around these topics are seen by some as a ladder. As with any major world issue, there will be those who try to use the issue as a way of …

Manipulation of the Digital Life

We know that the ‘digital life’ is manipulable. There is very few people in this world whose ‘digital life’ is an accurate representation of their physical life. That is, that there are many people who take on different personas, act differently, and attempt, consciously or subconsciously, to manipulate others’ view of them.   In most …

Online Persona vs. Real self: The Curious Case of Lil Peep

Social media has lots of power, but can also be very illustrious.  With the new age of the internet, we have a new home, a digital home. We tend to act slightly different from our true selves when we are interacting with people online, due to the lack of face-to-face contact. These “digital habits”, as …

Digital Distortion: Fake Profiles

With the rise of the digital age, identity theft has become an increasingly common crime. However, another dangerous practice has emerged without legal restrictions. The creation of fake profiles on social media has become increasingly commonplace, with people using these profiles for anything from anonymity to more nefarious purposes, such as online scams or 'catfishing' …

Sexism in Digital Culture

Sexism in Digital Culture: Sexism has always been a pressing issue in society, and in its digital form, the stigma is no different. In video game communities particularly, there exists blatant sexism against women. Women are viewed as “incapable”, and the females who play the games have also been sexualized. A study by PBS was done …

Importance of Your Digital Brand

In 2018, almost everyone who is anyone is connected to the internet; primarily through social media. Social media is a way to represent yourself as a digital life and has become a vital piece of who we are. It’s our personal brand. A brand that everyone can see. Websites like LinkedIn can provide a platform …

First Impressions

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